TikTok is introducing a updated setting that permits them to reduce the amount of AI-made content appearing in their feeds. This step comes as the platform disclosed that it currently hosts more than 1 billion content made with AI.
Testing and Rollout
The new functionality is being tested over the coming weeks before a full-scale rollout. This development comes amid a increase in AI content, driven by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that approximately a tenth of the most rapidly expanding content creators on another major platform exclusively feature AI-generated videos. A large amount of this output is deemed low-quality AI content, a term for poor-quality, factory-style content that is typically absurd or dreamlike.
Based on user feedback that numerous viewers appreciate content made with AI tools, ranging from AI artwork to educational videos, and we aim to provide users the power to adjust the amount of that, based on their own choices,” commented a platform representative.
AI on the Platform
The service disclosed that there are now over a billion videos on its network identified as AI-generated. Collectively, more than 100 m videos are added to the service every day, making AI content a minor part of its overall inventory.
How to Adjust Settings
Users will be able to decrease or raise the level of AI-generated videos they watch by opening the content preference option in the application and choosing the AI content topic. Further subjects that currently be adjusted under the setting cover politics, fashion, beauty, and dance.
AI Disclosure Rules
TikTok’s rules oblige creators to tag convincing AI-made content, and it prohibits dangerous deepfakes of celebrities or critical incidents. Any realistic artificial content that is without a tag can be removed under its terms of service.
Furthermore, the platform will henceforth attach an artificially created watermark to content made using its proprietary AI systems, or flagged by an cross-platform project for recognizing content made by AI. This step is intended to deter users from attempting to circumvent the disclosure requirement.
Responsible AI Funding
The company is furthermore establishing a $2m AI literacy fund for experts and groups to develop informative material about ethical AI use. This initiative will assist educational bodies dedicated to teaching computer science.
Content Safety Approach
The platform has supported its moderation strategy, following controversy over intentions to make redundant numerous safety staff in the United Kingdom. TikTok is planning to eliminate a significant number of roles in its trust and safety division in the UK capital, with trade unions and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A senior executive clarified that human moderation would remain essential, but AI can protect employees by filtering out the most distressing content before it has to be seen by humans. The company stated a significant reduction in explicit and harmful content reviewed by content reviewers over the last 12 months due to intervention by its automated systems.
We believe it is crucial to balance staff and AI to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is the area in which a significant AI assistance is proving valuable operate efficiently.”
